Simon Pendry

Hofmeister beer redesign

BRAND RELAUNCH, BRAND WORLD

A relaunch of the Hofmeister brand across the UK, a complete redesign covering all touchpoints including packaging and all off-pack

 Hofmeister is now brewed in the heart of Bavaria and is made according to the Reinheitsgebot German beer purity law, using only three ingredients: mineral water, locally grown barley, and Hallertau Hops… We relaunched and redesigned this much loved brand to respect it’s historic brand equities, but also make it contemporary and relevant again. #followthebear

Hofmeister is now brewed in the heart of Bavaria and is made according to the Reinheitsgebot German beer purity law, using only three ingredients: mineral water, locally grown barley, and Hallertau Hops… We relaunched and redesigned this much loved brand to respect it’s historic brand equities, but also make it contemporary and relevant again. #followthebear

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